experience

Kreber senior content strategist & writer, may 2019 - present; Content strategist & writer, feb 2018 - may 2019

Provide content ownership over blog—proof, format, publish content in HubSpot; contribute to blog as author; optimize blog content

  • Provide strategy and write copy for inbound campaigns (i.e. white papers), including landing and thankyou pages, email workflow copy, and organic & paid social media

  • Create supporting content for sales teams’ outbound campaigns including landing and thank you pages, and sell sheet PDFs

  • Provide content strategy and copy for kreber.com updates; own organic SEO efforts including analyzing website data and making recommendations for editorial calendar & overall content strategy

  • Provide strategy, execution, and optimization over company’s social media channels alongside Senior Designer—including strategizing and carrying out monthly photo shoots, writing copy, publishing posts, and monitoring accounts

Adept Marketing Content Strategist, April 2016 - feb 2018

  • Strategized and created content for website new build & redesign projects

    • Worked with dev team to structure site maps

    • Created content strategy for all website pages

    • Proofed, edited, and conducted final QA on website content before launch

    • Worked with freelancers to deliver content on assigned pages

  • Created content to support inbound marketing campaigns for clients:

    • Supporting campaign assets including: social media campaigns, email workflows, landing pages

  • Managed monthly SEO-driven blogs for clients:

    • Created editorial calendars: keyword research, assignment topics

    • Assigned and guided freelancers to complete
      Proofed, formatted, and final QA before publishing

 

Signal Interactive freelance content Writer Sept 2015 - April 2016

  • Worked as an independent contractor with the company to produce SEO blogs on a weekly basis

  • Content varied from drug and alcohol rehabilitation clinics to marketing blogs for local establishments

 

Dynamit administrative services coordinator, copywriter may 2014 - April 2016

  • Served as the general office manager, coordinated schedules and meetings throughout company, assist in proofing and editing documents, and content writing as needed. Managed small scale accounts forlong-term clients

  • Wrote website content for redesign of the Worthington Industries-owned company Balloon Time. This included both re-purposing existing and creating new content

 

education

Ohio State University Bachelor of Arts in English, Graduated 2011

 

technical proficiencies

  • Adobe Creative Suite

  • Associated Press Stylebook

  • Chicago Manual of Style

  • Hootsuite

  • Squarespace

  • WordPress

 

portfolio

Much of my work is private to protect client privacy. Please click here to view my portfolio, or contact me if you would like to gain access.

 

certifications

HubSpot academy 2018

Social Media
Sales Enablement Inbound Marketing Marketing Software Content Marketing Email Marketing