experience

Adept Marketing Content Strategist, April 2016 - Present

  • Strategize and create content for website new build & redesign/refresh projects 
    • create content strategy for each page on website
    • work with freelancers to deliver content on assigned pages
    • proof, edit & final QA on website content before site launch
    • work with dev team to structure site maps
  • Create content to support inbound marketing campaigns for clients:
    • social media campaigns
    • email copy for workflows
    • landing page copy
    • supporting gated asset copy, i.e. blog posts, infographics, etc.
  • Manage monthly SEO-driven blogs for clients:
    • create editorial calendars: keyword research, create assignment topics, assign to freelance writers
    • proof, format & final QA before publishing
    • Create weekly social media posts for clients (images and content)
    • Manage internal leader blog:
      • proof and format posts in HubSpot editor
      • conduct keyword research
      • create graphics, social media, & email teasers to accompany
  • Write content for a variety of one-off projects for clients:
    • email campaigns
    • monthly newsletters
    • website page refreshes

 

Signal Interactive content Writer Sept 2015 - April 2016

  • Worked as an independent contractor with the company to produce SEO blogs on a weekly basis
  • Content varied from drug and alcohol rehabilitation clinics to marketing blogs for local establishments

 

Dynamit Copywriter Dec 2014 - Feb 2015, Administrative Coordinator May 2014 - April 2016

  • Wrote website content for redesign of the Worthington Industries-owned company Balloon Time
    • This included both repurposing existing content and creating original content
  • Served as the general office manager
    • assisted in proofing and editing client deliverables
    • managed small scale accounts for long-term clients
    • coordinated company-wide meetings and events
    • managed managing partners’ schedules, coordinated travel

 

Education

Ohio State University Bachelor of Arts in English, Graduated 2011

 

Technical Proficiencies

  • Adobe Creative Suite
  • Associated Press Stylebook
  • Chicago Manual of Style
  • Hootsuite
  • Squarespace
  • WordPress

 

portfolio

Much of my work is private to protect client privacy. Please click here to view my portfolio, or contact me if you would like to gain access.

 

Certifications